I can improve any high-ticket Shopify store's conversion rate with one question:
"How many reviews do you have?"
Under 50? There's your problem.
The Trust Gap
When you sell a $30 product, customers take a chance.
When you sell a $5,000 product, customers need proof.
Reviews are that proof.
They answer the question every high-ticket buyer asks: "Can I trust this company with my money?"
The Numbers That Matter
- 0-10 reviews: Major credibility problem
- 10-50 reviews: Getting there
- 50-100 reviews: Solid foundation
- 100-500 reviews: Strong trust signal
- 500+: Dominant market position
Where are you?
Why High-Ticket Stores Struggle
"We only sell 20 units per month. How can we get hundreds of reviews?"
Fair point. You need a system.
The Review Generation System
1. Make it absurdly easy.
Don't send a link to your website.
Send a link directly to the review form with their order pre-filled.
Every click you eliminate doubles your response rate.
2. Time it perfectly.
For high-ticket home products:
- Day 7: Too early. Not installed yet.
- Day 30: Perfect. Just getting comfortable.
- Day 60: Still works. Enthusiasm still fresh.
Find your sweet spot.
3. Make it personal.
"We'd love a review" gets ignored.
"Hi [Name], I saw your [specific product] was delivered. I'm curious how it's working out. Would you mind sharing your experience?"
Personal requests get 3x response rates.
4. Follow up.
First request: 20% response rate Second request (7 days later): Additional 15% Third request (14 days later): Additional 10%
Don't be annoying. Do be persistent.
5. Respond to every review.
Positive: Thank them specifically.
Negative: Fix the problem publicly.
This shows future customers you care.
The Video Review Goldmine
A written review is good.
A video review is 10x better.
For high-ticket products, offer an incentive: $50 gift card for a video review.
That video will generate thousands in sales.
Worth the investment.
Where Reviews Belong
- Product pages (obviously)
- Homepage
- Checkout page
- Email sequences
- Social media
- Google Business Profile
- Everywhere