I see this constantly.
Shopify stores selling $3,000 hot tubs with product descriptions that read like they're selling $30 t-shirts.
"Premium quality. Fast shipping. Great value."
That's not going to work.
The Psychology Shift
When someone buys a $30 item, they think: "If this doesn't work out, no big deal."
When someone buys a $3,000 item, they think: "I need to be absolutely sure about this."
Different psychology. Different page.
What $30 Pages Do
- List features
- Show one or two photos
- Mention free shipping
- Add to cart button
What $3,000 Pages Need
- Tell a story about ownership
- Show the product from every angle
- Address every possible objection
- Prove quality with evidence
- Make the purchase feel safe
The Objection List
Before writing your product page, list every reason someone might NOT buy.
- "Is this company legitimate?"
- "What if it arrives damaged?"
- "Will it fit my space?"
- "What about installation?"
- "What if I don't like it?"
- "Is this the right model for me?"
Now answer every single one. On the page.
An Example
Bad: "Free returns"
Good: "Changed your mind? No problem. We'll pick it up from your home within 30 days, no questions asked. We've done this for 2,847 customers. It's painless."
See the difference?
The second version removes the fear.
The Length Myth
"Nobody reads long product pages."
Wrong.
Nobody reads boring product pages.
Someone about to spend $5,000 will read every word if it helps them decide.
Give them what they need.