Check your analytics.
60-70% of your traffic is probably mobile.
Now check your mobile conversion rate.
Significantly lower than desktop, right?
That's not normal. That's a problem.
The Mobile Myth
"People don't buy expensive products on mobile."
Half true.
People don't complete expensive purchases on mobile.
But they start there.
They research. They browse. They save. They compare.
Then they switch to desktop to buy.
Or they abandon entirely because your mobile experience frustrated them.
The Mobile Experience Audit
Pull up your site on your phone.
Not your nice new iPhone. An older Android.
Can you:
- Read product descriptions without zooming?
- See product photos clearly?
- Navigate to important pages?
- Load pages in under 3 seconds?
- Tap buttons without hitting the wrong one?
- Find contact information easily?
Be honest.
The High-Ticket Mobile Difference
For cheap products, mobile checkout optimization matters most.
For expensive products, mobile research optimization matters most.
Different focus.
What To Optimize
1. Product images
Zoomable. High quality. Multiple angles.
People can't touch your product. Images replace that.
2. Information architecture
People on mobile don't want to hunt.
Key details immediately visible:
- Price
- Key specs
- Availability
- Shipping info
3. Saved cart functionality
They're not buying now.
Make it easy to save and return.
Email cart reminders. Wishlist features.
4. Quick contact
Click-to-call button.
For $5,000 purchases, people want to talk to humans.
Make it one tap.
5. Page speed
Every second of load time costs conversions.
Test with Google PageSpeed Insights.
Fix what it tells you.
The Cross-Device Journey
Understand this:
Mobile visit 1: Discovery Mobile visit 2: Research Desktop visit 1: Deep dive Mobile visit 3: Final questions Desktop visit 2: Purchase
Your mobile site doesn't need to close sales.
It needs to not lose potential customers.
Big difference in optimization focus.
The Test
Give your phone to someone who's never seen your site.
Ask them to find a specific product and tell you if they'd buy it.
Watch silently.
Their frustrations are your optimization roadmap.