As a digital marketer with over 15 years of experience helping hundreds of businesses grow, I know firsthand how challenging it can be to promote a local service business online. But with the right strategies, it’s possible to reach more customers and increase revenue consistently. Let’s explore 15 practical tips to make your local service business stand out in the digital world.
1. Optimize Your Google Business Profile
The first step in promoting your local service business online is to claim and optimize your Google Business profile. Add accurate information about your business, including hours, services, and contact details. Businesses with optimized profiles are 70% more likely to attract local visits, according to Google.
2. Use Local Keywords on Your Website
Incorporate relevant local keywords into your website content, such as “plumber in Denver” or “Seattle landscaping services.” Tools like Google Keyword Planner can help you identify high-traffic phrases. Locally targeted SEO increases search visibility and drives organic traffic.
3. Collect Customer Reviews
Positive reviews not only build trust but also improve your ranking on search engines. 93% of customers read reviews before making a decision (source: BrightLocal). Ask satisfied customers to leave reviews on Google, Yelp, or niche platforms related to your industry.
- Provide a direct link to your review page.
- Offer incentives like discounts for reviews (where allowed).
- Thank customers for their feedback.
4. Leverage Social Media
Platforms like Facebook and Instagram offer highly targeted advertising options for local businesses. For instance, a local HVAC company I worked with increased leads by 20% by running ads targeted at homeowners within a 10-mile radius.
5. Offer Online Booking Options
Make it easy for customers to book your services online. Adding a booking tool to your website improves user experience and reduces friction. According to GetApp, most customers prefer to book services online.
6. Create Useful Content
Publish blog posts, videos, or guides that address common customer questions. For example, a pest control business could write about “How to Prevent Ant Infestations in Your Home.” Helpful content establishes your authority and attracts potential customers.
[Photo Suggestion: A blog page with an engaging headline and visuals.]
Caption: High-quality content builds trust and attracts organic traffic.
7. Create Videos For Social Media
Create short, engaging videos showcasing your services, success stories, or a behind-the-scenes look at your business. Videos generate 1200% more shares than text and images combined (source: SmallBizTrends).
8. Optimize For Mobile Users
With over 60% of searches now happening on mobile devices, having a mobile-friendly website is essential. Ensure your site loads quickly and looks great on all screen sizes.
9. List Your Business in Local Directories
Submit your business to online directories like Yellow Pages, Angie’s List, and industry-specific sites. These listings improve your local SEO and help customers find you more easily.
10. Host Community Events
Participate in or host events like workshops, open houses, or webinars. This boosts brand visibility and strengthens local connections. A roofing company I worked with gained 15 new leads from a single community event.
[Photo Suggestion: A local business owner speaking at a community event.]
Caption: Community events foster relationships and generate leads.
Ready to Boost Your Local Service Business?
Promoting your local service business online can become overwhelming, especially if you are busy running your business. If you’re interested to find help with online marketing, you may contact our team or search for freelancers on websites like Bark and Upwork.