As a digital marketer with over 15 years of experience helping hundreds of businesses grow, I know firsthand how challenging it can be to promote a local service business online. But with the right strategies, it’s possible to reach more customers and increase revenue consistently. Let’s explore 15 practical tips to make your local service … Read more
Over the past 15 years, I’ve seen firsthand how important it is to build trust and authority in SEO. One framework that’s become indispensable in achieving this is the “EEAT” framework, which stands for: Expertise, Experience, Authoritativeness, and Trustworthiness. Here’s a breakdown of what EEAT is and how you can apply it to improve your … Read more
Creating good quality content for your website has always been the #1 strategy for ranking well on Google. The challenge has always been in creating ideas for content topics, especially for ‘simple’ business industries (like contractors and finances). As a digital marketer with over 15 years of experience helping hundreds of businesses grow online, I’ve … Read more
Each year since 2008 a Local Search Ranking Factors survey is being done – asking local search engine optimization experts around the world about the top techniques and strategies that work for them in their businesses. The result of the survey is a list of top 20 local search ranking factors: Proper category associations Physical address in … Read more
You can add small blocks of ‘schema’ code to your website content, which will tell Google what your website content is about. For example, if you have a business address, then you can use codes to identify the ‘street’, ‘city’ and ‘postal code’. This helps search engines scan and understand your website content quicker. For local … Read more
If your business operates in a specific geographic area, then you need to make sure that your business contact information is listed properly in relevant local directories. This is important for your Canadian local SEO results on Google and other search engines. The guys at MOZ created a nice infographic that summarizes the Canadian local SEO … Read more