Creating good quality content for your website has always been the #1 strategy for ranking well on Google. The challenge has always been in creating ideas for content topics, especially for ‘simple’ business industries (like contractors and finances).
As a digital marketer with over 15 years of experience helping hundreds of businesses grow online, I’ve seen firsthand how creating the right content can transform a website into a customer magnet. But let’s face it: coming up with fresh, engaging ideas for your business website can sometimes feel like an uphill battle. That’s why I’ve compiled this list of content ideas to inspire your next blog post, social media campaign, or landing page update. Let’s dive in!
Educational Content
- How-To Guides: Share step-by-step instructions to solve common problems in your industry.
- Tutorials: Create in-depth tutorials for your products or services.
- Industry Terminology: Break down jargon into easy-to-understand terms.
- Case Studies: Showcase your success stories to build credibility.
- FAQs: Address the most common questions your customers ask.
- Beginner’s Guides: Write for those just starting out in your field.
- Expert Interviews: Feature industry leaders to share valuable insights.
- Mistakes to Avoid: Help your audience sidestep common pitfalls.
- Best Practices: Provide tried-and-true tips for success.
- History Lessons: Dive into the evolution of your industry or product.
Engaging Lists
- Top 10 Tips: Create quick and actionable tips.
- Must-Have Tools: Share tools or apps that make life easier for your audience.
- Favorite Resources: Link to books, blogs, or websites that inspire you.
- Trends to Watch: Highlight upcoming trends in your industry.
- Bucket Lists: Curate a list of “must-dos” or “must-tries.”
- Myths Debunked: Clear up misconceptions about your industry.
- Inspirational Quotes: Collect quotes that resonate with your brand.
- Checklists: Provide a downloadable checklist for your audience.
- Examples of Success: Share stories of those who’ve succeeded with your methods.
- Seasonal Ideas: Tailor content to holidays or seasonal trends.
Visual Content
- Infographics: Summarize complex topics visually.
- Before-and-After Photos: Highlight transformations with your products.
- Diagrams: Explain processes or concepts with clear visuals.
- Videos: Record explainer videos or behind-the-scenes clips.
- Photo Galleries: Showcase your work or products.
- Charts and Graphs: Use data to tell a compelling story.
- Memes: Add humor to your brand voice with relatable memes.
- Time-Lapse Videos: Document progress over time.
- Illustrations: Commission or create custom illustrations.
- Product Demonstrations: Show your product in action.
Community-Focused Content
- Customer Stories: Feature testimonials and user-generated content.
- Team Spotlights: Introduce your team members to build trust.
- Partnership Highlights: Showcase collaborations with other businesses.
- Community Events: Promote or recap events you’ve hosted or attended.
- Contests and Giveaways: Engage your audience with exciting offers.
- Polls and Surveys: Ask your audience for their opinions.
- Charity Work: Share your philanthropic efforts.
- Success Stories: Highlight how your audience has benefited from your business.
- Local Guides: Provide resources for your local community.
- Thank You Notes: Show appreciation for your customers and supporters.
Thought Leadership
- Opinion Pieces: Share your perspective on industry issues.
- Trends Analysis: Predict what’s next in your field.
- White Papers: Publish in-depth research on relevant topics.
- Industry Predictions: Forecast the future of your niche.
- Lessons Learned: Share personal experiences and key takeaways.
- Manifestos: Define your brand’s mission and values.
- Innovative Ideas: Suggest new ways of thinking or doing business.
- Thought-Provoking Questions: Start conversations that challenge assumptions.
- Debates: Present both sides of a controversial topic.
- Philosophies: Share the guiding principles behind your business.
SEO-Driven Content
- Answer Questions: Address queries from platforms like Quora or forums.
- Keyword-Rich Posts: Target high-traffic search terms.
- Comparisons: Write “X vs. Y” posts to help customers decide.
- Long-Form Content: Create detailed guides or ultimate lists.
- Local SEO Content: Optimize posts for your geographic area.
- Product Reviews: Compare your product to competitors.
- Roundups: Gather top blogs, articles, or tools in your industry.
- User Intent Posts: Address specific search intents like “how-to” or “why.”
- Evergreen Content: Write posts that remain relevant over time.
- Trending Topics: Capitalize on current events or viral moments.
Bookmark this list, share it with your team, and use it as your go-to resource whenever you hit a creative block.
Remember, the key to a successful content strategy isn’t just volume—it’s consistency, quality, and alignment with your audience’s needs. So, what will you create next?