80% of Local Searches on Mobile Devices Convert [Study]

We live in a world of multiple devices, with different screens – these include your computer, laptop, tablet and smart phone.

Studies show that when it comes to searching for local information (ie. businesses and places in your city), we use a variety of devices and tend to use our mobile devices much more frequently then computers or laptops.

A recent research conducted by comScore reveals some interesting findings. Have a look at the infographic below.

Keep in mind that as a business owner, this information is crucial for you to know because it affects how you invest in your marketing efforts, especially when it comes to website design and local SEO campaigns.