The guys at Marketo recently posted an infographic comparing content marketing and traditional advertising.
The infographic provides some interesting stats about the state of content marketing. Its interesting to see how this marketing segment has grown over the past few years.
For business owners this should raise a few questions:
- Do I need to invest more resources into creating content that is attractive to my prospects and customers?
- If everyone is doing this now – how will I stand out from my competitors and large brands?