Position 10 on Google is better than position 8 or 9

“Position 10 on Google gets way more clicks than positions 8 or 9 combined”, said Paul Haahr, a senior search rankings expert at Google (at SMX West event in March 2016)

He explained that no one wants to click to the next page, so they are more likely to click on the 10th (last) search result.

Paul Haahr added that position seven does get more traffic than position ten.

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